The Semi-True Adventures of Lar!
22Dec/090

Your Resolution for the New Decade

New Year's Resolutions often follow three steps. A person comes up with a goal. They assign themselves that goal. The goal is adhered to for the coming year or (more likely) dropped before the year ends.

I'd like to rework the whole thing. I'll design a goal and have others help me, and by others I mean all of humanity. Lastly, instead of for the coming year, our challenge will span the entire coming decade.

So it brings me great pleasure to announce that as we transition from the roaring zeroes (200x) to the swingin' ones (201x) I will be assigning all of humanity a new decade's resolution.

All right, already! If you've read this far, you're okay with my being pompous (I prefer the term BOLD) enough to give a decade long homework assignment to all of humanity. You're getting sick of the pointless verbosity (What is this? A James Joyce novel?) and just want to know what the hell the resolution actually is so you can get busy working on it, or get busy laughing at me. Okay. Here it comes.

Adapt.

That's it? One word? You could have been reading World Net Daily's tabloidian eVomit and I give you one stinkin' word? Well, packed into that one word is a lot of suggestion, so I'll elaborate.

Here's what I want to happen: I want humanity to stop approaching the inevitable changes, surprises and revelations of life with fear, hatred and anger. Instead, I want everyone to approach those events with curiosity, enthusiasm and love. Can a brotha get a witness for the Serenity prayer?

Yes, "adapt" is rather general and I'm not a conservative teabagger, which means my ideas don't reside solely in a world of abstract labels, oblivious to what they mean in the real world. So I'll get specific about two of the many items that led me to suggest this assignment. Our assignment. I refer to The Kindle and The Gays.

The Kindle

The most obvious source of scary change today is technology. Advancements in gadgetry and medical tech come faster and faster. Before Windows has fully slowed down your computer, a new version is available to slow it down in cool and innovative ways.

As a writer, the recent 'thing I could not change' (as the Serenity prayer would say) was the advent of eReaders and eBooks. I'm often asked, 'Hey writer stud, are you scared about the impact that eBooks will have on writing?'

I was at first, until I realized that someone still needs to write the books, whether they are delivered on paper or on a screen. In fact, a strong argument can be made that eReaders are good for authors. They provide wireless on-demand bookstores, which means fewer barriers between hearing about a cool new writer (like this guy) and having an opportunity to buy his or her work.

Sure, there will be problems with piracy, and that could render the standard business model of book publishing (sell zillions of copies) obsolete, but the technology is not going away. The publishing business will have to come up with another structure for supporting itself. In a word, adapt.

Xbox Live had an interesting solution to the piracy problem: banning the systems on which it detected pirated software. (Story here.) Perhaps Amazon could imitate that for The Kindle. Upon detection of a pirated book, it shuts down your Kindle, or auto-downloads romance novels until it fills up. That'll learn ya! So yes, the details need to be hashed out, but the bottom line is, the technology is here, it's near, get used to it. Speaking of...

The Gays

What's another phenomenon of recent human history that reminds us our species needs better adaptive skills? The stampede of gays coming out of the closet, followed by the counter-stampede of ignorami who want to shove them back in.

Apparently what consenting adults do behind closed doors is of utmost concern to some. Of them I ask, 'Can you find something better to do than worry about who is getting naked with whom?'

It's entirely probable (almost certain) that over the last week, some people living near to us all have had a different sex partner every night, penetrated every orifice on their person with every appliance they own, and performed all kinds of other sexual stunts with other consenting adult(s) of the same or different sex. Somehow, this has failed to open up a fiery chasm beneath our feet.

Some people act as if gays 'decided' to be gay with the sole purpose of throwing a wrench into several 2,000-plus-years-old mythologies. Wrong! What happened was those worldviews were revealed as inaccurate. It's nothing to get upset about. Try adapting.

The Conclusion

There are many other things to which our New Decade's Resolution applies. For example, religion totally needs a makeover. That shit has jumped the shark more than Tiger Woods has jumped hotties.

So the world isn't like you thought it was. All of reality hasn't bent to your every assumption. The way you envisioned the world is off from the way the world really is. There's no need for alarm, hatred, or anger. It's a cause for celebration. It means you're learning.

So that's what I mean when I say adapt. Accept that your worldview is incomplete and have the right attitude when you find another gap. Just don't automatically reach for the hate button, okay?

I've got a bottle of champagne on ice for New Year's Eve 2019. We'll see how we did then. Happy New Decade!

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Larry Nocella writes The Semi-True Adventures of Lar blog at LarryNocella.com. He's the author of the novel Where Did This Come From? The world's first CarbonFree(R) novel according to Carbonfund.org. The book is available on Amazon.com as a paperback and Kindle eBook. It is also available for other eBook readers.

13Apr/090

Thinking in keywords. Is the net making us horny people, as easy to spark as dry kindle in the Amazon under a kiln owned by Harry the potter?

Recently, I was researching the effectiveness of ads for my novel, Where Did This Come From? on Google and Yahoo! I was looking into what phrases (known as keywords) were being used on those search engines that ultimately led people to this site.

That's when I came across the fact that the keyword used most often to find my site, by a large margin, was "horny people." Wow! The internet really does invade privacy. All this time I thought I was keeping that to myself! How do I clear my browser's history again?

Seriously, after I got done laughing, I had to find out what was going on. I'm not paying Google and Yahoo! to show my ads when people enter "horny people." Why would I? My novel is about the environment and consumerism, not boinking. So I went to Google, typed in "horny people" (for the first time, I swear) and clicked "Google Search." No, I did not click "I'm Feeling Lucky," Doctor Funnybone.

Bang! There was my site. (Image.) Talk about SEO (and by that, I mean a Search Engine Orgasm!) I was among in the organic listings, not the paid ads, about the fourth one down (it has since moved). It was the Holy Grail of placements! This was a location on the search results that paid ads cannot go. I was there for free, completely by accident. Awesome! Now if only horny people happened to be interested in purchasing an environmental-themed novel also available in eBook format including for the new Amazon Kindle!

What was going on? Apparently, Google had picked up my essay, "Apocalust now! Why are people so horny for Armageddon?" (Link.) and was leading the sexually frustrated to my blog. (You being the sole exception, of course.) As for capturing web traffic, this was good fortune. As for capturing people interested in purchasing my novel, not so lucky, but it was free, so ha ha funny funny, no harm done.

Right? Well sort of.

Let's put on our serious hats for moment (no, not Jimmy-hats, serious hats, thank you! Damn horny people!) This whole thing made me think about all the people trying to tell us the internet is bad, but never successfully articulating how. (See boring reading like the book Snark by David Denby and the article Is Google Making Us Stupid? The Atlantic, July-August 2008)

I'm here to pick up their slack. Unlike those weak critiques, I don't consider the danger I see as inevitable. It's not a doom we are powerless to stop. The net will only harm our thinking if people try to consciously write to achieve what happened to me by accident. Meaning, if people write (and editors edit) for keywords.

Mark Twain said the difference between the almost right word and the right word is really a large matter, it's the difference between the lightning bug and the lightning.

If your motivation is not to communicate, but to score web traffic, you won't be looking for the right word based on what makes the most impact on the heart of the reader, but what the most popular keywords are.

Just as word processors (is that not the coldest term possible for writing software?) can check grammar and spelling and suggest synonyms, it will only be a matter of time (if it isn't here now in some form) before you can select your text and request your words be changed to synonyms that are more likely to be keywords. The meaning of your article wouldn't change, but the words would, so your site is more likely to fall into the organic listings.

For example, say you wrote a blog entry that contained the sentence: The chicken was burnt. Afterwards, you would run it through an Search Engine Optimizer (or this process would be Orwellianly automatic) and it changes your sentence to: The cock was hot.

Since porn is big on the net, the latter is much more likely to be listed organically, grabbing all the "hot cock" searches which are most certainly more numerous than "burnt chicken" searches. Sure, your communication is eviscerated, but who cares when you can get free advertising?

This situation reminds me of filmmakers raging against the process of colorizing. I think it was Woody Allen who noted that all the effort that went into making the movie appear correct in black and white was obliterated by the colorization process. Sure, the movie was now in color, but the loving devotion to make it beautiful was gone.

It could be the same if we let search engines dictate what words we choose. All the effort that went into unleashing the lighting would be reduced to the silent blink of the lightning bug. As Orwell pointed out in 1984, where words go, our thoughts follow.

Fortunately, we can control whether this dystopia arrives. To avoid it, we just need to keep writing from the heart, the horny people demographic be damned.

Allow me to give the last word to Rush (the band, not the blowhard) from their song, The Spirit of Radio. When commenting about the changes in the music world, the lyrics note new technology isn't good or bad. "It's really just a question of your honesty."

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Larry Nocella's novel Where Did This Come From? is available on Amazon.com as a paperback and Kindle eBook. It is also available for other eBook readers. For more info, visit LarryNocella.com.